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MISSION
To develop, grow and sustain the Mahala Loyalty Programme as the most prominent loyalty programme in the middle to lower income market.

VISION
Mahala will aim to reward its members with points & discounts and create loyalty by channeling their spend. We aim to involve the best-suited partners for our target market, where our members can spend up to 60% of their disposable income through our partner network.

VALUE
Mahala Loyalty Programme undertakes to offer a high quality service and product in order to compliment the values of the shareholders.